How to Get DUNS Number for Google Play Console

Getting a D-U-N-S number for a Google Play Console developer account is an essential step in creating a developer account for your organization. A D-U-N-S number is a unique nine-digit identification number provided by Dun & Bradstreet that helps verify businesses globally. Google requires you to provide a D-U-N-S number when you create a new Play Console developer account for your organization.

To get a D-U-N-S number, you need to register your organization with Dun & Bradstreet. You can search for your company on the Dun & Bradstreet website by selecting “Find My Dun & Bradstreet D-U-N-S Number” in the dropdown on this page: https://service.dnb.com/home?TAB_ID=TAB_02. Once you have found your company, you can request a D-U-N-S number for your organization. The process typically takes up to 30 days, but you can request an expedited process if you need your D-U-N-S number sooner.

Having a D-U-N-S number is not only essential for creating a Google Play Console developer account, but it can also help your organization establish credibility and trust with other businesses. Once you have your D-U-N-S number, you can use it to verify your organization with other companies and agencies that require it. Overall, obtaining a D-U-N-S number is a simple process that can have significant benefits for your organization in the long run.

Understanding DUNS Number

Definition and Purpose

DUNS stands for Data Universal Numbering System. It is a unique nine-digit identification number assigned to businesses by Dun & Bradstreet, a global business information provider. The purpose of the DUNS number is to provide a universal identifier for businesses, allowing them to be easily recognized and tracked in the global marketplace.

In the context of Google Play Console, the DUNS number is a requirement for creating a developer account. According to Google, “To increase trust and transparency on Google Play, we are adding developer verification requirements to the Play Console Requirements policy”. Therefore, if you want to publish your app on the Google Play Store, you will need to obtain a DUNS number for your organization.

Benefits of Google Play Console

Having a DUNS number for your organization can provide several benefits for your Google Play Console account. Here are some of them:

  • Verification: Google uses the DUNS number to verify the identity and authenticity of your organization. This helps to ensure that only legitimate developers are allowed to publish apps on the Google Play Store.
  • Credibility: By having a DUNS number, your organization can demonstrate that it is a legitimate and established business. This can help to build trust with potential users and investors.
  • Global Recognition: The DUNS number is a globally recognized identifier, which means that your organization can be easily identified and tracked in the global marketplace. This can be especially useful if you plan to expand your business internationally.

Overall, obtaining a DUNS number for your organization is a simple and straightforward process. It can provide several benefits for your Google Play Console account, including verification, credibility, and global recognition.

Eligibility Criteria for DUNS Number

To register your app on the Google Play Console, you need a DUNS number. Here are the eligibility criteria and documentation requirements for obtaining a DUNS number.

Business Requirements

To get a DUNS number, your business must meet the following criteria:

  • Your business must be located in the United States or Canada.
  • Your business must have a legal structure, such as a corporation, partnership, or sole proprietorship.
  • Your business must have a physical address. A post office box is not sufficient.
  • Your business must have a telephone number that can be verified.

Documentation Needed

To apply for a DUNS number, you will need to provide the following documentation:

  • Legal name of your business
  • Headquarters name and address
  • Mailing address (if different from headquarters)
  • Telephone number
  • Contact name and title
  • Number of employees at your location
  • Legal structure of your business (e.g., corporation, partnership, sole proprietorship)
  • The year your business started.
  • Primary line of business
  • Number of years under current ownership
  • Banking reference (if applicable)
  • Trade reference (if applicable)

You may also be asked to provide additional documentation, such as a business license or tax ID number.

Once you have gathered all the necessary documentation, you can apply for a DUNS number through Dun & Bradstreet. The application process is simple and can be completed online or over the phone.

By meeting the eligibility criteria and providing the required documentation, you can obtain a DUNS number and register your app on the Google Play Console.

Application Process for DUNS Number

If you are planning to create a new Play Console developer account for your organization after August 31, 2023, you will need to provide a DUNS number. Here is a step-by-step guide to obtaining a DUNS number for your business.

Online Registration

To begin the application process, visit the Dun & Bradstreet website. Once on their website, you can select the option that best fits your company. For example, if you have a U.S.-based business, you can select the “I have a U.S.-based business” option. If you are an Apple developer or a Google developer, you can select the “I’m an Apple developer” or “I’m a Google Developer” option, respectively.

Information Submission

After selecting the appropriate option, you must fill out the requested information. The information includes your business name, address, and contact information. You will also need to provide information about your company’s legal structure, such as whether it is a corporation, partnership, or sole proprietorship.

Verification Process

Once you have submitted your information, Dun & Bradstreet will verify your application. They will contact you if they need additional information or have any questions about your application. The verification process can take up to 30 days, so be patient.

After Dun & Bradstreet verifies your application, they will assign your business a unique nine-digit DUNS number. You can use this number to identify your business globally. When creating a new Play Console developer account, Google will use your DUNS number to verify your organization.

In conclusion, obtaining a DUNS number is necessary if you want to create a new Play Console developer account for your organization after August 31, 2023. Following the above steps, you can obtain a DUNS number for your business and create your Play Console developer account.

Linking DUNS to Google Play Console

To publish your app on Google Play, you need to link your DUNS number to your Google Play Console account. Here’s how to do it:

Account Setup

First, create a Google Play Console account if you haven’t already. You can sign up here. During the registration process, you will be asked to provide your organization’s legal name, physical address, and website URL.

DUNS Number Association

Once you have a Google Play Console account, you can link your DUNS number to it by following these steps:

  1. Go to the Dun & Bradstreet website and request a DUNS number if you don’t already have one. This is a unique nine-digit identification number that is used globally to identify businesses.
  2. After you have received your DUNS number, log in to your Google Play Console account.
  3. Click on the three-line menu icon in the top left corner of the screen and select “Settings.”
  4. Click on the “Developer account” tab.
  5. Click on the “Edit” button next to the “Developer profile” section.
  6. Enter your DUNS number in the “D-U-N-S Number” field.
  7. Click on the “Save” button to save your changes.

It may take a few days for Google to verify your DUNS number. Once it’s been verified, you will be able to publish your app on Google Play.

Note that starting from August 31, 2023, all organizations that create a new Google Play developer account will be required to provide a DUNS number. Google is requiring DUNS numbers for Google Play developer accounts in order to make it more difficult for malicious actors to upload harmful apps to the store.

Troubleshooting and Support

Common Issues

If you are having trouble obtaining a D-U-N-S number for your Google Play Console developer account, there are a few common issues to be aware of. One issue is that the legal name and address on your D-U-N-S registration must match the information on your Google Payments profile. If there is a discrepancy between the two, you may need to update your Google Payments profile or contact Dun & Bradstreet to correct the information.

Another common issue is that your organization may not be eligible for a D-U-N-S number. If this is the case, you can contact Google Play Console support for alternative verification options. Keep in mind that only organizations that are unable to obtain a D-U-N-S number will be given the option to onboard using an alternative method.

Contacting Support

If you are still having trouble obtaining a D-U-N-S number or need assistance with the verification process, you can contact Google Play Console support for further assistance. To contact support, navigate to the Google Play Console Help Center and click on the “Contact us” button in the top right corner of the page. From there, you can choose to contact support via email or chat.

When contacting support, be sure to provide as much information as possible about your issue, including any error messages or error codes you may have encountered. This will help the support team diagnose and resolve your issue more quickly.

In addition to contacting support, you may also find helpful information in the Google Play Console Help Center and the Dun & Bradstreet support center. These resources can provide additional guidance on the D-U-N-S registration process and troubleshooting common issues.

Leave a Comment